Are the days of paper advertising long gone? A few years ago most small businesses use paper advertising to promote their company either through the yellow pages or leaflets. Today there seems to be less demand for it now due to SEO and websites.
To have 5000 leaflets designed, printed and distributed you will be looking around £500+. The problem with leaflet printing and distribution is your not really targeting your clients, instead just sending out 5000 leaflets and hoping a good percentage of them are interested. Today you can have a website designed and have it fully optimised with SEO UK to be on the first page of Google for your industries keywords, in your area for under £500. Your website will reach 100% of your target audience as the user is searching for your product/service.
Yellow Pages used to be a big deal for small businesses years ago and used to cost a lot of money to advertise in it (and it still does!), but when was the last time you got a copy of the Yellow Pages out to find a service?? Everyone now has easy access to the internet either on their computer or on their phone so searching on Google for a product/service is simple and quick.
Having been in the Printing Industry a few years ago i have seen a huge drop in interest for printed marketing items and have seen a lot of printing companies go out of business over our new digital age. All businesses still need printing such as business cards, letterheads etc but the use of printing for marketing is dropping off.
Not only are more companies switching to websites and SEO UK for their marketing, they are also using other forms of digital marketing. The main one being Advertising Screens. The chances are you have seen these everywhere you go, in service stations, hospitals, leisure centres etc. This is a very simple and effective form of advertising as there is just a screen placed in busy areas showing adverts for companies products and services. Probably the biggest Media Advertising Company for these screens is AMScreen which is headed by Lord Sugar. These screens are everywhere and will reach 1000′s of people all in your target audience.
My advice would be to small or new businesses is to move away from the paper marketing and use the up to date digital marketing methods for your company either through Websites and SEO UK or advertising screens.
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hi, thanks for your feedback. which part did you think were not fully certain on? The point we are trying to make is that small companies are not spending as much money on paper marketing as they used to 3+ years ago due to more people using Google to find services which targets users directly instead of hoping for a small response from say leaflet distribution.
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